The Better Mousetrap: Brand Invention in a Media Democracy (BOK)

Simon Pont

149,00 14900
Sendes vanligvis innen 5-15 dager
Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. A provocative and insightful look at the chase, "The Better Mousetrap" lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Simon Pont
Forlag
KOGAN PAGE
ISBN 9780749466213
Antall sider 296 Dimensjoner 15,6cm x 23,2cm x 1,8cm
Vekt 448 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing

Andre produkter med samme artist(er)/medvirkende