The Book Publishing Industry (BOK)

Albert N. Greco, Jim Milliot, Robert Wharton

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The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Albert N. Greco, Jim Milliot, Robert Wharton
Forlag
Taylor & Francis
ISBN 9780415887243
Antall sider 504 Dimensjoner 15,2cm x 22,9cm x 3cm
Vekt 793 gram Leverandør Bertram Trading Ltd
Emner og form Media studies