Brand Challenge (BOK)

Kartik Kompella

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The Brand Challenge provides a comprehensive and topical examination of the application of branding across all key branding fields from luxury goods to media and entertainment, pharma to digital, and proves essential reading for anyone involved in branding decisions, or wanting to understand more about the branding process. Edited by leading brand analyst Kartik Kompella, The Brand Challenge explains the nuances of building brands in different industries with a chapter devoted to each to give the reader the most up-to-date understanding of applying brand theory. It contains original contributions from many of the world's leading brand experts who lift the veil on brand building in their respective industry and also encourage readers to apply best practice in one industry to another for more innovative brand building strategy and management.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Kartik Kompella
Forlag
KOGAN PAGE
ISBN 9780749470159
Antall sider 354 Dimensjoner 15,8cm x 23,5cm x 2cm
Vekt 552 gram Leverandør Bertram Trading Ltd