Business Environment (BOK)

Paul Wetherly

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The third edition of this successful text builds on its unique and stimulating approach to the business environment, expanding its well-received structure to encompass a more international perspective. Part One outlines the classic 'PESTLE' structure, while Part Two explores key issues such as globalization, sustainability, equal opportunities, and entrepreneurship. Written in a highly engaging and accessible style, the book introduces students to critical thinking via the 'stop and think' boxes. The coherent themes running throughout the book enable students to gain a holistic understanding of the business environment with an integrated global focus. The Business Environment 3e is supported by an extensive Online Resource Centre, featuring: Student resources: Multiple-choice questions Author podcasts Lecturer resources: Figures and tables from the text Lecturer's guide to each chapter PowerPoint slides Answers to review questions Test bank


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Paul Wetherly
ISBN 9780199661381
Antall sider 512 Dimensjoner 19,5cm x 26,5cm x 2cm
Vekt 1054 gram Leverandør Bertram Trading Ltd
Andre medvirkende Dorron Otter, Paul Wetherly

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