The 'sharing economy' is changing the rules of business. Why buy a hedge trimmer that you use twice a year? Why not borrow someone else's? Why leave your driveway empty all day while you're at work? Why not charge someone to park there while you're not using it? And, if your business is selling hedge trimmers or parking - or anything else people can share - what do you do about it? Today, the sharing economy or 'collaborative consumption' is letting people earn over $15 billion a year by sharing what they already own: from cars and homes to money and time. And that's almost nothing. According to PwC, the sharing economy will grow into a $335 billion market by 2025. TIME Magazine calls it 'One of 10 Ideas that will Change the World.' Pulitzer Prize-winner Thomas L Friedman calls it 'The real deal'. The world's top technology investors are already backing the sharing economy's entrepreneurs to become the next crop of Internet billionaires. And some of the world's biggest companies are watching their backs. Written by one of the business leaders of the movement, The Business of Sharing is an insider's guide to the sharing economy and how to profit from the upheavals ahead. This critically acclaimed new book includes colorful and revealing interviews with entrepreneurs like the founders of Airbnb and Zipcar and the world's top venture capitalists, plus case studies of major brands from around the world. The Business of Sharing is essential reading for anyone looking to get to grips with one of today's must-understand global trends.