Buying Brain (BOK)

A K Pradeep

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If You Understand Brain Basics, You'll Sell More As much as 95# of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to * Brain-friendly product concepts, design, prototypes, and formulation * Highly effective packaging, pricing, advertising, and in-store marketing * Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2010 Forfatter A K Pradeep
Forlag
Wiley
ISBN 9780470601778
Antall sider 272 Dimensjoner 16,2cm x 23,6cm x 2,9cm
Vekt 481 gram Leverandør Bertram Trading Ltd
Andre medvirkende David Meerman