The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases (BOK)

William C. Ellet

249,00 24900
Sendes vanligvis innen 5-15 dager
If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2007 Forfatter William C. Ellet
Forlag
Harvard Business School Publis
ISBN 9781422101582
Antall sider 288 Dimensjoner 18,5cm x 23,1cm x 2cm
Vekt 567 gram Leverandør Bertram Trading Ltd
Emner og form Secretarial, clerical & office skills