Complete Marketer (BOK)

Malcolm MacDonald

349,00 34900
Sendes vanligvis innen 5-15 dager
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Malcolm MacDonald
Forlag
KOGAN PAGE
ISBN 9780749466763
Antall sider 336 Dimensjoner 15,1cm x 23cm x 2cm
Vekt 514 gram Leverandør Bertram Trading Ltd

Andre produkter med samme artist(er)/medvirkende