The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Custome (BOK)

Edward Kasabov, Alex Warlow

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In the last ten years, the boost in technological advancement has resulted in a major shift in how companies manage their customers, providing high-end customer service with substantially lower costs. Love them or loath them, these low-cost, high-service value companies are growing and rapidly taking the market share! In this detailed account of 'Customer- Compliance Businesses', Edward Kasabov and Alex Warlow question why these superior value companies still receive a high volume of complaints and media attention, yet are still succeeding and growing. Identifying business models, strategies and tactics, the authors examine how service providers have embraced new technologies and used these to create global brands within the public sector, offering an insight into the tricks and tools of the trade.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Alex Warlow, Edward Kasabov
Forlag
PALGRAVE MACMILLAN
ISBN 9780230284197
Antall sider 168 Dimensjoner 16,4cm x 24cm x 1,8cm
Vekt 405 gram Leverandør Bertram Trading Ltd
Emner og form Business communication & presentation, E-commerce: business aspects, Customer services