Cornell School of Hotel Administration on Hospitality (BOK)

Jack B Corgel

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This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: develop and manage a multinational career and become a leader in the hospitality industry; maximize profits from franchise agreements, management contracts, and leases; understand and predict customer choices, and motivate your staff to provide outstanding service; manage hospitality businesses and the real estate underlying the businesses; and, control costs, coordinate branding strategy, and manage operations across multiple locations.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter Jack B Corgel
Forlag
Wiley
ISBN 9780470554999
Antall sider 512 Dimensjoner 16,2cm x 23,9cm x 5,2cm
Vekt 742 gram Leverandør Bertram Trading Ltd
Andre medvirkende Jack B. Corgel, Michael C. Sturman, Rohit Verma Emner og form Hospitality industry