Corporate Identity Reader (BOK)

Corporate Identity Reader (BOK)

John Balmer

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Meeting the needs of identity students and scholars, this anthology is a work of seminal importance, representing readings drawn from a wide variety of disciplines including both classic and contemporary readings. It provides an important overview of the subject, bringing together all the key influences in the field and unifying them with the editor's contextualizing commentary and an original Harvard case study authored by Stephen Greyser.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2007 Forfatter John Balmer
Forlag
Taylor & Francis
ISBN 9780415370998
Antall sider 368 Leverandør Bertram Trading Ltd
Andre medvirkende John Balmer, Stephen Greyser