The Cultural Dimension of Global Business (BOK)

Gary P. Ferraro, Elizabeth K. Briody

699,00 69900
Sendes vanligvis innen 5-15 dager
Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers will be able to: * Understand the interaction between global business and culture * Discuss comparative values and cultural differences * Know the importance of understanding nonverbal communication patterns prevalent in the international business arena * Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchlab (at no additional cost): ValuePack ISBN-10: 020589786X / ValuePack ISBN-13: 9780205897865.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Elizabeth K. Briody, Gary P. Ferraro
Forlag
Pearson Education - Business
ISBN 9780205900725
Antall sider 304 Dimensjoner 15,2cm x 22,8cm x 0,9cm
Vekt 326 gram Leverandør Bertram Trading Ltd
Emner og form International business

Andre produkter med samme artist(er)/medvirkende