The Dentsu Way: Secrets of CrossSwitch Marketing from the World's Most Innovative Advertising Agency (BOK)

Kotaro Sugiyama, Tim Andree

179,00 17900
Sendes vanligvis innen 7-15 dager
This title offers breakthrough marketing strategy from the world's most innovative advertising agency. One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy - and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. "The Dentsu Way" shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields; introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST; and, provides nine of Dentsu's newest original tools and analysis methods. Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following "the Dentsu Way".


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter Kotaro Sugiyama, Tim Andree
MCGRAW-HILL Professional
ISBN 9780071748124
Antall sider 320 Dimensjoner 16,5cm x 23,8cm x 2,5cm
Vekt 621 gram
Emner og form Sales & marketing, Sales & marketing management