The Discourse of Online Consumer Reviews (BOK)

Camilla Vasquez

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The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla V squez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2014 Forfatter Camilla Vasquez
Forlag
Macmillan DMACDIS Orphans
ISBN 9781441196286
Antall sider 216 Dimensjoner 15,6cm x 23,4cm x 1,4cm
Vekt 494 gram Leverandør Bertram Trading Ltd
Emner og form Discourse analysis

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