The DNA of Customer Experience: How Emotions Drive Value (BOK)

Colin Shaw

519,00 51900
Sendes vanligvis innen 7-15 dager
The author, Colin Shaw, has become firmly established as a leading management guru with his successful and influential books, "Building Great Customer Experiences" and "Revolutionize Your Customer Experience". In this new book, based upon new research, the focus is upon the critical role of emotions in forming and sustaining the customer experience and how this is crucial for profitability and business success.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2007 Forfatter Colin Shaw
Forlag
PALGRAVE MACMILLAN
ISBN 9780230500006
Antall sider 192 Dimensjoner 16,5cm x 24,2cm x 1,7cm
Vekt 431 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing management