The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (BOK)

Richard M. Perloff

759,00 75900
Sendes vanligvis innen 7-15 dager
With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society. This package includes a free one-year subscription to an enhanced Interactive eTextbook, complete with author-narrated chapter synopses, videos, exercises, flashcards, and more resources for instructors and students. Key features of the interactive e-textbook: * Anytime, anywhere access via VitalSource's Bookshelf; the most used eTextbook platform in the world * End-of-chapter interactive exercises; multiple-choice exercises to encourage students to test their understanding of the key concepts * Audio chapter introductions from the author * Note taking and sharing functionalities * Clickable definitions for key terms * Hyperlinked further reading with links to key websites selected by the author * A full color version of the text. Available Instructor Resources: * An instructor manual * An image bank drawn from the text * A video playlist with complementary discussion questions * Chapter-by-chapter slides which instructors can adapt and integrate with their teaching * Web links to useful websites and further reading Visit where instructors can register to access the instructor resources for free.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Richard M. Perloff
Taylor & Francis
ISBN 9780415507424
Antall sider 568 Dimensjoner 18,7cm x 23,5cm x 2,8cm
Vekt 975 gram Leverandør Bertram Trading Ltd
Emner og form Social, group or collective psychology, Communication studies

Andre produkter med samme artist(er)/medvirkende