The Economy of Brands (BOK)

Jan Lindemann

439,00 43900
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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2010 Forfatter Jan Lindemann
Forlag
PALGRAVE MACMILLAN
ISBN 9780230232501
Antall sider 200 Dimensjoner 16cm x 23,8cm x 1,6cm
Vekt 452 gram Leverandør Bertram Trading Ltd
Emner og form Production & quality control management