Employer Brand (BOK)

Barrow

429,00 42900
Sendes vanligvis innen 5-15 dager
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pret a Manger.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2005 Forfatter Barrow
Forlag
Wiley
ISBN 9780470012734
Antall sider 232 Dimensjoner 15,9cm x 23,8cm x 2,7cm
Vekt 492 gram Leverandør Bertram Trading Ltd