The Essentials of Marketing Research (BOK)

Robert E. Stevens, Bruce Wrenn, Lawrence S. Silver, David L. Loudon

649,00 64900
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Bruce Wrenn, David L. Loudon, Lawrence S. Silver, Robert E. Stevens
Forlag
ROUTLEDGE
ISBN 9780415899284
Antall sider 376 Dimensjoner 17,8cm x 25,4cm x 2cm
Vekt 635 gram Leverandør Bertram Trading Ltd
Emner og form Market research