The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transfo (BOK)

Mike Barlow, David B. Thomas

299,00 29900
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Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter David B. Thomas, Mike Barlow
Forlag
Wiley
ISBN 9780470886021
Antall sider 204 Dimensjoner 16,4cm x 23,8cm x 2cm
Vekt 416 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, E-commerce: business aspects

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