Fundamentals of Creative Advertising (BOK)

Ken Burtenshaw

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The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Ken Burtenshaw
Forlag
Bloomsbury Academic
ISBN 9782940411566
Antall sider 184 Dimensjoner 20,8cm x 23,8cm x 1,4cm
Vekt 566 gram Leverandør Bertram Trading Ltd