The Global Environment of Business: New Paradigms for International Management (BOK)

David W. Conklin

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"The Global Environment of Business" provides students with a truly international perspective that integrates both market (industry structure) and nonmarket (i.e. political forces) analysis concisely, in a way not found in other texts. The following key issues are emphasized: Industry Structure - management must strategize to deal with the bargaining strength of customers, suppliers, and competitiors on a country by country basis. Low cost labour and outsourcing are changing the nature of the firm dramatically; Macroeconomic Forces - management must formulate country strategies in light of each country's income levels and growth rates, foreign exchange rates, inflation rates, interest rates, and unemployment rates; Political Forces - regulations, financial incentives, tax regimes, investment restrictions, and trade agreements differ widely from country to country; Societal Forces - ethics, labour, and environmental practices differ from country to country. In addition, specific consumer preferences and demographic trends must play a role in national strategies; and, Technological Forces - strategies must correspond to each country's technological infrastructure and the pace and direction of technological change.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter David W. Conklin
Sage Publications Ltd
ISBN 9781412950282
Antall sider 320 Dimensjoner 17,8cm x 25,4cm x 1,8cm
Vekt 567 gram Emner og form Business strategy, International business