The Golden Crossroads: Multidisciplinary Findings for Business Success from the Worlds of Fine Arts, (BOK)

Marco Bevolo

439,00 43900
Sendes vanligvis innen 5-15 dager
The Golden Crossroads" sets potential new directions for business leaders and brand marketeers. It does so by looking at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. This book offers a mix of 38 qualitative and quantitative research-based findings to give inspiration by presenting ways of working and other "secrets of the trade" from the world of fine arts and design. "The Golden Crossroads" is not about answers, it is about critical questions, radical challenges and opportunities for tomorrow's success. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and commercial creative industry leaders.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2009 Forfatter Marco Bevolo
Forlag
PALGRAVE MACMILLAN
ISBN 9780230224186
Antall sider 240 Dimensjoner 16,5cm x 24,2cm x 2cm
Vekt 507 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Sales & marketing management, Industrial / commercial art & design