Grocers (BOK)

Geoffrey Randall

279,00 27900
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Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury's, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to the top decision-makers in all the leading companies,"The Grocers" describes and analyses the strategies, organization and cultures that have made the supermarkets what they are today. With an overview of the US and European markets, this updated new edition also includes material on the rise of online retailing, the success of the hard discount chains and the influence of environmental issues on consumer attitudes and behaviour. "The Grocers" is a terrific story compellingly told, and retailers, managers and students can all learn from the secrets of success it contains, and the pitfalls to avoid.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Geoffrey Randall
Forlag
KOGAN PAGE
ISBN 9780749461041
Antall sider 208 Dimensjoner 15,8cm x 23,3cm x 1,3cm
Vekt 352 gram Leverandør Bertram Trading Ltd