Handbook of Slogans (BOK)

Lionel Salem

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Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: * What makes a memorable slogan * The most successful examples in your own industry * The stories behind the best-known slogans of over 60 companies * A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Lionel Salem
Crimson Publishing
ISBN 9781780590363
Antall sider 248 Dimensjoner 13,9cm x 21,6cm x 1,9cm
Vekt 311 gram Leverandør Bertram Trading Ltd