Hybrid Sales Channel: How to Ignite Growth by Bridging the G (BOK)

Rich Blakeman

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The new book from global sales performance giant Miller Heiman! Gives you the best practices for combining direct and indirect sales channels to dramatically improve growth The world of complex sales is going through major changes. Large organizations are morphing their existing channel models to address changing customer buying habits and changing needs in their own internal cost models and sales productivity. The outcome of these changes is the creation of more "hybrid" channel models, where the traditional lines between direct and indirect sales are becoming very blurred. The Hybrid Sales Channel gives sales you the tools to effectively leverage your indirect and direct sales channels together in a hybrid approach to differentiate yourself in the marketplace. It reveals key best practices across industries that can guide you to immediate action to create growth results.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2016 Forfatter Rich Blakeman
MCGRAW-HILL Professional
ISBN 9780071845328
Antall sider 240 Dimensjoner 16,2cm x 23,6cm x 3,2cm
Vekt 453 gram