IABC Handbook of Organizational Communication (BOK)

Tamara Gillis

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This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter Tamara Gillis
Forlag
Jossey Bass Wiley
ISBN 9780470894064
Antall sider 480 Dimensjoner 18,4cm x 24,4cm x 4cm
Vekt 870 gram Leverandør Bertram Trading Ltd