Idea Writers (BOK)

Teressa Iezzi

329,00 32900
Sendes vanligvis innen 5-15 dager
A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns have become more complicated with so many media platforms to write for - print, television, internet search, online, and cell phones. How do you write a great headline with perfect copy for so many outlets? The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. Iezzi, an industry expert, shows readers what it's like to work in the fast-paced world of an agency while providing practical advice such as how do you sell your ideas; how to work within a creative team. He also details the creative processes of award-winning multimedia ad campaigns such as Nike's "Battlegrounds" series of reality programs, E-Trade Financial's "Talking Baby" campaign, and Microsoft's "Halo 3" campaign.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Teressa Iezzi
Nature Pub Group/Palgrave Macm
ISBN 9780230613881
Antall sider 224 Dimensjoner 15,6cm x 23,3cm x 1,2cm
Vekt 344 gram Leverandør Bertram Trading Ltd