Slowly but steadily, the centre of business gravity is moving eastwards. Emerging economies are proving promising business markets with large populations that have strong future purchasing power. The youthful human capital provides potential opportunities for innovation. The MENA region is strategically placed at the hub between East and West. As the developed West and the developing East collide, the challenges and opportunities that arise bring a rich variety of perspectives of innovative solutions to business dilemmas. Cases in this fourth volume include regional leaders at various stages of growth who are beginning to dominate global markets, and international companies that are making inroads into local markets.