India Connection (BOK)

Melodena Balakrishnan

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Slowly but steadily, the centre of business gravity is moving eastwards. Emerging economies are proving promising business markets with large populations that have strong future purchasing power. The youthful human capital provides potential opportunities for innovation. The MENA region is strategically placed at the hub between East and West. As the developed West and the developing East collide, the challenges and opportunities that arise bring a rich variety of perspectives of innovative solutions to business dilemmas. Cases in this fourth volume include regional leaders at various stages of growth who are beginning to dominate global markets, and international companies that are making inroads into local markets.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2016 Forfatter Melodena Balakrishnan
Emerald Group Publishing Ltd
ISBN 9781784417888
Antall sider 250 Dimensjoner 16,9cm x 24,3cm x 1,8cm
Vekt 606 gram Leverandør Bertram Trading Ltd
Andre medvirkende Melodena Stephens Balakrishnan

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