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Traditional precepts of economic and business practice rest upon a very limited view of both humankind and Nature. People are cast as the most intelligent animal destined to seek pleasure and avoid pain with the life-defining aim of maximizing one's material self-interest. While this worldview afforded tremendous wealth accumulation, it has led to a reality of exploitation wherein care and concern for human development and Nature are essentially non-existent-an unsustainable reality. This book explains that it need not be this way. A more developed understanding shows people are intelligent, self-aware, responsible, creative, self-initiating and meaning seeking beings. It is argued this must inform economics and business practice. To this end, Gregory Gull synthesizes insights from varied disciplines such as: physics, mythology, psychology, philosophy, statistics, and systems theory to re-think the very intent of business and its corresponding organizing and management principles. With this, our future will be sustainable and experiences meaningful.