We're all familiar with "choice overload," whether on a trip to the grocery store, or while flipping through satellite TV channels. And while it's human to want all of the options, the surprising truth is that the more choice we have, the less satisfied we are. And nowhere is this more true - or more dangerous - than in our investments. Despite the troubled global economy, there are tens of thousands of mutual funds, hedge funds, exchange-traded funds, and other vehicles waiting to take your money. For help, individual and institutional investors alike turn to financial managers, though they are often no better equipped than the average person to assess and manage risk. In The Investor's Paradox, hedge fund expert Brian Portnoy explains how to sift through today's diverse investment choices and solve even the most daunting portfolio problems. Drawing on cutting-edge research in behavioral economics, social psychology and choice theory, Portnoy lays bare the biases that interfere with good decision-making, and gives readers a set of basic tools they can use to tell the good from the bad. Along the way, he demystifies hedge funds, cuts through the labyrinth of the modern financial supermarket, and debunks popular myths, including the idea that mutual funds can "beat the market."