The Language of Success: Business Writing That Informs, Persuades, and Gets Results (BOK)

Tom Sant

159,00 15900
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Language is the medium of business. To be successful, we need to communicate effectively in writing. That's true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. "The Language of Success" shows readers how to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations.Now anyone can master the lost art of clear writing and: eliminate ambiguities, jargon and grandiose claims; master proper paragraph structure so the message doesn't get muddled; avoid wishy-washy or misleading terms like 'world class' or 'state of the art' write clear concise sentences that follow the 'first time right rule'; use e-mail professionally; and, efficiently create career-enhancing reports. Honest and authoritative, "The Language of Success" will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Tom Sant
Forlag
MCGRAW-HILL Professional
ISBN 9780814474730
Antall sider 224 Dimensjoner 15,2cm x 23,1cm x 1,6cm
Vekt 356 gram Leverandør Bertram Trading Ltd
Emner og form Secretarial, clerical & office skills