Marketing Manifesto (BOK)

David Hood

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Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit. It is time marketing - and the Marketer - became critical. The Marketing Manifesto tackles and exposes the problems that stand in the way of the marketer realising marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer and consumer. Delivered in a refreshing style, by a marketer at the sharp end of successful business practice, The Marketing Manifesto offers unique steps to creating and delivering a successful marketing strategy in any organization and to improve your own a personal impact - on your role, career and organisation. The Marketing Manifesto is an innovative and highly practical title that crystallizes precisely how professional marketers can not only create a goal-oriented personal and company strategy, but also competitive advantage through applying marketing in the way it could and should be practised.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter David Hood
Forlag
KOGAN PAGE
ISBN 9780749468521
Antall sider 208 Dimensjoner 15,9cm x 23,4cm x 1,7cm
Vekt 373 gram Leverandør Bertram Trading Ltd

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