Membership Economy: Find Your Super Users, Master the Foreve (BOK)

Robbie Baxter

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The "membership" business models of Netflix, ZipCar, and other industry giants revealed-and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been perfected. Join Today shows how nimble companies that have developed a Membership Model are thriving. Companies including those that rent, lend or offer unlimited or premium access instead of just "ownership," have the opportunity to leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. The book also explores how industry leaders like AmEx, Uber, Weight Watchers, and Salesforce.com are radically rethinking how they provide value to their customers.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2015 Forfatter Robbie Baxter
Forlag
MCGRAW-HILL Professional
ISBN 9780071839327
Antall sider 288 Dimensjoner 16,5cm x 23,8cm x 2,6cm
Vekt 508 gram Leverandør Bertram Trading Ltd