Mindful Marketer (BOK)

Lisa Nirell

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Today's marketers face a perilous journey. Thanks to new buyer dynamics, a boardroom-level obsession with marketing ROI, and 'big data' driven decision making tools, the rules have shifted beneath everyone's feet, leaving many dizzily wondering how to keep pace. Modern marketing leaders are expected to be tech savvy, data-driven brand ambassadors on the vanguard of change. But as marketing demands and workloads continue to evolve at the speed of sound, it becomes more difficult to stop, breathe, and reflect mindfully on future opportunities and daily decisions. As marketing leaders look for ways to evolve from order takers to market makers, the more contextual, intuitive, and innovative dimensions of marketing play an even greater role than before. Lisa Nirell's The Mindful Marketer is a 3-part playbook for thriving in the new world of modern marketing. An industry veteran who has helped companies like Microsoft, Blackboard, Adobe, Bozzuto, and Oracle accelerate growth and build customer mindshare, Lisa has discovered the 'middle path' between mindfulness and market acceleration. Through case studies and engaging personal stories, Lisa offers surprising insights into the opportunities and possible pitfalls presented by modern marketing. Among other things, The Mindful Marketer examines how constant connectedness and multi-tasking can contribute to lower productivity, reduced brand repute, executive-level misalignment, and big data investment 'black holes.' By applying Pan-Asian principles, Lisa points the way towards a revolutionary 'middle path-' a powerful nexus between data-fueled, analytical thinking and creative, immensely human approaches to marketing. Staying present, Lisa asserts, is the best way to stay ahead of the curve. The Mindful Marketer lays the groundwork for any leader who wants to deepen relationships with their peers in the C-suite, drive more demand, optimize the power and potential of digital marketing, attract more customer evangelists, and create healthier organizations.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2014 Forfatter Lisa Nirell
Nature Pub Group/Palgrave Macm
ISBN 9781137386298
Antall sider 240 Dimensjoner 15,9cm x 24cm x 2,5cm
Vekt 408 gram Leverandør Bertram Trading Ltd