New Chinese Traveler (BOK)

Gary Bowerman

349,00 34900
Sendes vanligvis innen 7-15 dager
Going beyond the scenes of the Chinese travel revolution, this book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese leisure and business travelers. Featuring interviews with Chinese travelers, travel industry figures and travel journalists in different locations, global tourism boards, hoteliers, retail experts, marketing and branding consultants, the book helps business executives around the world to better understand the complexities and challenges of Chinese outbound travel, and create and deliver their own products and services that will meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Gary Bowerman
Forlag
Nature Pub Group/Palgrave Macm
ISBN 9781137397287
Antall sider 256 Dimensjoner 13,2cm x 20cm x 1,7cm
Vekt 267 gram Leverandør Bertram Trading Ltd