The Objects of Affection: Semiotics and Consumer Culture (BOK)

Arthur Asa Berger

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In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Arthur Asa Berger
ISBN 9780230103733
Antall sider 212 Dimensjoner 14cm x 20,8cm x 1,2cm
Vekt 247 gram Leverandør Bertram Trading Ltd
Emner og form Media studies, Consumerism