The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits (BOK)

Adrian J. Slywotzky, David J. Morrison

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This text examines the profit-strategy approaches of ten of the world's most influential business personalities, including Microsoft's Bill Gates, Andrew Grove, of Intel, and the late Roberto Goizueta, of Coca-Cola. Where is the profit zone today? Where will it be tomorrow? How do you get there before your competitors do? This book seeks to answer these questions.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 1998 Forfatter Adrian J. Slywotzky, David J. Morrison
ISBN 9780471983910
Antall sider 352 Dimensjoner 16,2cm x 24,1cm x 2,5cm
Vekt 648 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, Management & management techniques, Biography: business & industry