Real World Guide to Fashion Selling and Management (BOK)

Gerald J Sherman

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The act of personal selling in the fashion industry is quickly becoming lost in a sea of flashy advertisements, Web sites, and other technological noise. Increasingly students feel selling is something some other department is responsible for, or something that magically happens. Future salespeople and sales executives must get a thorough understanding of the real-world basics of selling while in class, rather than by trial and error on the job. With a real-world practical approach, this book will start educating students on these principles in preparation for their entrance into the job market. Instructor's Guide includes options fo rorganizing the curriculum and suggestions for teaching the course.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2006 Forfatter Gerald J Sherman
Bloomsbury Academic Fairchild
ISBN 9781563674211
Antall sider 320 Dimensjoner 19cm x 23,6cm x 1,9cm
Vekt 555 gram Emner og form Retail sector