Rhetorical Power of Popular Culture (BOK)

Deanna D Sellnow

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This introductory textbook introduces students to rhetorical theory and criticism through studying the persuasive potential of today's "texts" in popular culture. Each chapter introduces students to a particular rhetorical theory (e.g., narrative, dramatistic, Marxist, feminist), explores examples from popular culture that relate to the theory, and demonstrates how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Sample student essays in every chapter apply the critical approach of each chapter to a popular culture text to demonstrate rhetorical criticism in practice. Deanna Sellnow offers a step-by-step introduction that makes rhetorical theory and criticism accessible, relevant, and meaningful to students by focusing on the powerful roles that TV programs, advertisements, music, comics, and movies play in influencing our behaviors and beliefs.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Deanna D Sellnow
Forlag
Sage Publications US public.
ISBN 9781452229959
Antall sider 312 Dimensjoner 18,9cm x 23,2cm x 1,2cm
Vekt 478 gram Leverandør Bertram Trading Ltd

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