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The SAGE Handbook of Risk Communication offers practical insights alongside a foundational understanding of the psychological and sociological bases of risk perceptions that are necessary for effective risk communication. This handbook considers risk communication in all contexts and applications--interpersonal, group, and societal--offering a wider view of risk communication than volumes emphasizing crisis communication exclusively. Finally, the contributors emphasize the communication side of risk communication, explicating the content and channels of messages that can effectively communicate risk, not only for crisis situations but also for various risk situations in which informed decisions are critical. Editors Hyunyi Cho, Torsten Reimer, Katherine McComas have significantly contributed to the field of risk communication with this important reference work--a must-have for students, scholars, and risk and crisis communication professionals.