YOU CAN STOP SMOKING FOR GOOD. The SmokeFree Formula reveals the TRUTH about stopping smoking from leading expert Professor Robert West. This book shows, for the first time, how you can create your personal SmokeFree Formula so that you are free from cigarettes for good. Professor Robert West is a world authority on smoking and addiction and has been helping smokers stop for more than 30 years. He is an advisor to the Department of Health and helped set up the NHS Stop Smoking Services. The book was written with Chris Smyth, Health Correspondent at The Times, and Jamie West. The SmokeFree Formula is the ultimate guide to stopping smoking once and for all.