The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales (BOK)
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The hype over social media is over. Now it's time to make social media pay. ""The Social Commerce Handbook" provides a practical road map for not only mastering but also monetizing your social media investment." (Mark Ellis, Managing Director, Syzygy, a WPP Group digital agency). You can learn the secrets to unlocking sales with the "Big Five" - YouTube, Pinterest, Facebook, Twitter, and LinkedIn - and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, "The Social Commerce Handbook" distills the real-world experience of successful social commerce businesses - from Apple to Zappos - into 20secrets for turning "Likes" into "Buys". Features: the power of social utility; the appeal of social gifting; the importance of social curation; the role of social status; and the value of social intelligence.