The Strategic Planning Workbook (BOK)

Neville Lake

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"The Strategic Planning Workbook" is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-important implementation of your plan, this fully updated new edition includes supporting videos to help you think like a strategist, understand your customers, analyse your competitors, understand the pressures and define your company's mission, vision and values. In a clear and accessible style Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, guiding readers through the key stages involved in strategic planning.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Neville Lake
Forlag
KOGAN PAGE
ISBN 9780749465001
Antall sider 240 Dimensjoner 15,6cm x 23,4cm x 1,3cm
Vekt 366 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy