The Strategy and Tactics of Pricing: International Version (BOK)

Thomas Nagle, John Hogan, Joseph Zale

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A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter John Hogan, Joseph Zale, Thomas Nagle
Pearson Higher Education
ISBN 9780132546133
Antall sider 352 Dimensjoner 20,7cm x 23,1cm x 1,1cm
Vekt 372 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing