Trend Management Toolkit (BOK)

Anne Lise Kjaer

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In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2014 Forfatter Anne Lise Kjaer
Forlag
Nature Pub Group/Palgrave Macm
ISBN 9781137370082
Antall sider 260 Dimensjoner 14,5cm x 21,7cm x 2,5cm
Vekt 478 gram Leverandør Bertram Trading Ltd