The first edition of The Twitter Book, published in 2009, has been popular with reviewers and readers alike for demystifying Twitter with honest, straightforward explanations, advice on effective third-party tools and loads of useful examples. In the two and a half years since that publication, Twitter has grown substantially and changed quite a bit. Now, in the second edition of the book, co-authors Tim O'Reilly and Sarah Milstein guide you through important new features like: Twitter lists, the subtleties of the retweet button, local trends, location-aware tweets, and advertising on Twitter. They also keep you up to speed with changes--not only in refreshed functions like Twitter search and account profiles, but also in evolving community use and jargon, covering the latest standards in retweets, hashtags, and other user conventions. And, of course, they include the latest third-party tools that make Twitter a rich resource for businesses, nonprofits, researchers, and more. With fully updated examples, The Twitter Book, Second Edition is an indispensable reference that will make your use of Twitter more interesting and profitable than you'd imagined.