The Write Approach: Techniques for Effective Business Writing (BOK)

Olivia Stockard

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Olivia Stockard is a New York-based communications consultant who helps business writers use their skills in analysis and logic to produce successful business messages. In this new edition of "The Write Approach", Dr. Stockard discusses how the speed of technology can cause business writers to shortcut the thinking, planning, and editing needed for good writing. Rather than "pushing the send button" without considering the consequences, writers are guided in ways to be more thoughtful in their use of communication tools and practices. The new edition's expanded commentary and exercises underscore the author's basic premise: writers must determine their purpose for writing, consider their readers' expectations, and polish the final product. Self-instructional activities invite readers to practice evaluating and improving business writing.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Olivia Stockard
Forlag
Emerald Group Publishing Ltd
ISBN 9780857248312
Antall sider 200 Dimensjoner 14cm x 21,5cm x 1,5cm
Vekt 272 gram Leverandør Bertram Trading Ltd
Emner og form Business communication & presentation, Technical writing, Industrial or vocational training