Have you always got what you wanted from your deals? Have you ever felt under too much pressure when negotiating or wished you had more skills to agree your desired terms? Negotiation is fundamental to our lives; whether it's getting your kids to eat their greens, making your case for a pay rise, or trying to secure a multi-million pound deal for your company. In "The Yes Book", Clive Rich builds on his popular seminar The Secrets of Negotiation and his vast professional experience - including playing an instrumental role in arbitrating a major joint venture between Simon Cowell's Syco and Sony BMG - to reveal top negotiating strategies. By breaking negotiation into its three key elements of Attitude, Behaviour and Process, he helps you learn how to shape, create and close deals. You will discover what your negotiating style is, and how you can apply it to influence others and give yourself the edge. This is the ultimate guide to using the power of negotiation to get more of what you want, in both business and life outside the office.