Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How (BOK)

Bill Stinnett

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This title shows how to capture customers by learning to think the way they do. The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business". Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a winning strategy for influencing how and why the customer buys.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2004 Forfatter Bill Stinnett
Forlag
MCGRAW-HILL Professional
ISBN 9780071441889
Antall sider 288 Dimensjoner 21,5cm x 22,3cm x 1,7cm
Vekt 374 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing